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P&O Releases Interesting New Brochure Concept

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* When Is a Magazine Not a Magazine?
July 1 - P&O Cruises' new 2010 brochure was issued yesterday, and although most of our readers will never see one (P&O doesn't generally market outside the UK, except for their world cruises), if successful, it could become a model for others in the cruise industry.

* Cruise Only with the Luggage You Can Carry
July 1 - Several months ago we told you about what seemed like a good idea at the time. Costa had partnered with super-low-fare, no-frills airline Ryanair to advertise and sell cruises on the airline's website. Now Ryanair is eliminating one more "frill" that will put Costa in a strange position, should the customers decide they want to fly across Europe on Ryanair to board their Costa Cruise.

* Why is the Godmother Blu?
July 1 - A godmother has been named for AIDA's next ship, AIDAblu, and she comes with something: a marketing partnership.
Noted German international designer Jette Joop will name the line's seventh vessel on February 9, 2010, at Hamburg, but AIDA passengers will soon be seeing evidence of Ms Joop aboard the other AIDA vessels.

The complete text of these stories appeared in the CND editions referenced and was sent to subscribers.

* Staying Put in Jacksonville - for Now
June 30 - Carnival Cruise Lines has signed a new two-year lease with the Port of Jacksonville, apparently in recognition that the port's new terminal isn't imminently moving forward anytime soon and the old terminal is going to disappear in 2012.

* Working His Way Across the Atlantic
June 30 - Continuing a long tradition of stars traveling between transatlantic engagements via Cunard liners, musician James Taylor last week sailed aboard Queen Mary 2 to Southampton to begin a 22-concert tour in Europe.
While aboard QM2, he gave the passengers two standing-room-only concerts, signed autographs, posed for pictures and answered questions for the passengers. We have a video on our blog with Taylor talking about the experience of taking a transatlantic crossing with Cunard.

* Wear This Not That with That Life Jacket
June 30 - Tired of hearing about food or wine theme cruises? Crystal has really used their ingenuity in coming up with a new theme.
Passengers aboard Crystal Serenity's 12-day Mediterranean sailing on October 20 will be stepping into a different world - the world of fashion.

* A New Twist on Something We've Seen Before
June 29 - It's hard to count all the "condominium-like" plans we've seen over the years where an older cruise ship would be turned into condominiums and sail around the world letting the owners come and go as they please after a hefty one-time investment. They never quite seem to come into existence, however.
There's a new one that is now offering basically the same thing for sale, except with two twists. It's not going anywhere (it will be more or less permanently moored at Port Canaveral), and it will provide assisted living for the elderly.

* Green Times Two
June 29 - The 133,500-ton MSC Splendida is almost ready to leave the yard. The handover will be on Saturday. Like its sister, MSC Fantasia, it will be extremely environmentally-friendly.
MSC today highlighted some of the ways.

* Four Times Around the World
June 29 - The British like to travel. They also like long vacations. This is evidenced by P&O's ambitious plans for four - yes, four - world voyages during the 2010/2011 winter season.

* More Trouble for Alaska
June 26 - When Cruise West announced their 2010 Alaskan itineraries, what they didn't say was almost as important to the state's economy as what they did say.

* A British Godmother for a British (Based) Ship
June 26 - Celebrity Equinox will be named in Southampton on July 29 with a bottle of champagne custom-made by the Corning Museum of Glass, the same folks who will operate the glassblowing demonstrations on the ship and its sister, Celebrity Solstice.
The ship will be homeported at Southampton for the European season, sourcing most of their passengers from the UK, so that calls for a British godmother.

* Another P&O Ship Hits the Water
June 26 - P&O's Azura was floated out today at Fincantieri's Monfalcone yard in a traditional ceremony. Photos are here on the CND website.

* Dining in an Oasis
June 25 - Yesterday Royal Caribbean revealed the dining options that will be available on Oasis of the Seas, and guess what - there are a lot of them. That's probably not a surprise, but the announcement did say something very important to (and for) the cruise industry.

* Limited Only by Your Imagination
June 25 - For most people, the cruise is as much about the interesting destinations as it is the shipboard experience. Having your experience ashore tailored to your exact wishes can make your vacation the vacation of a lifetime, and that's just what Silversea's new Silver Shore Concierge service aims to do.
Whatever you want to do ashore before, during or after your cruise, they'll attempt to arrange it - things you wouldn't normally think possible.

* Temporarily Relocated
June 25 - When the fire aboard Royal Princess ended the cruise early last week in Egypt, for most passengers aboard, it was a disappointing end to a vacation that was cut short. But one passenger, however, was left "homeless."

The complete text of these stories appeared in the CND editions referenced and was sent to subscribers.

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June 26 - Fincantieri floated out P&O's Azura at their Monfalcone (Italy) yard this morning. More/Larger

June 23 - Celebrity Equinox was transported down the Ems River last weekend from Meyer Werft in Papenburg to Eemshaven and the sea. More/Larger

June 17 - The final block of Norwegian Epic is put into place at the STX Europe yard at St. Nazaire. More/Larger

June 9 - Royal Caribbean's Oasis of the Seas left the STX Europe yard at Turku this week on sea trials. More/Larger

June 8 - Celebrity Equinox was floated out of Meyer Werft's covered building dock over the weekend. More/Larger - Detail of the operation

June 5 - Costa Luminosa and Costa Pacific in Genoa awaiting the evening's double naming ceremony. More/Larger

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News File Index - past photos and articles available online.

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